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Web Copy
Google and Bing don't search on the pretty pictures, the cool graphic designs or the video clips. They search on keywords and phrases, which is why good web copy and search engine optimization is so important.
Web copy requires you to take a step back from your business and think about it the way your customer does. What is your customer looking for? What search terms will he use to find your company or product? You may manufacture "doggy daycare room dividers," but sure as shootin' your next customer is searching under "dog fence."
Making your website "findable" among the billions and billions of websites in cyberspace is a challenge I like to take on! It's fun to put on the persona of your target audience and look at things from their perspective and to find ways to bring them closer to you!
When prospective customers do find you, how do you look? According to Charles Duncombe, a British businessman who runs travel, mobile phone and clothing websites, correct spelling is important. "You get about six seconds to capture [someone's] attention on a website," he says. Poor spelling and grammar raise concerns about fraud and safety. Duncombe tracked one of his own websites and found that revenue for the site was twice as high after an error was corrected. Don't let little mistakes cost you big money!
Cass Screw Machine Products
Understanding what this company makes and how it does it was essential for me to be able to write copy for this website. I toured the plant and interviewed the owner and several ...
Dreamworks Coating Solutions
Dreamworks Coating Solutions, a division of Liberty Paper, Inc., badly needed a website upgrade. The copy was imprecise, and the company did not offer many of the services ...
McKee & Andrews
You don't--and probably shouldn't--write your own web copy. It can be difficult and time-consuming if you don't do it for a living. When you have a lot to say, but don't know where or how to ...