A kayak enthusiast had acquired a line of products aimed at preventing the theft of canoes and kayaks from car roofs. The previous owner had some literature that was dull and not very exciting. The new owner came to Lisa Marek at Fat Cat Art Studio for a fresh new look. Lisa enlisted me to write copy for brochures, packaging, eBay sales and a redesigned website. With a fun new logo and a new slogan, "TieYak Your Kayak," TieYak.com was relaunched.