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Newsletters Inform, Educate and Promote

Newsletters are a great way to establish and maintain regular communications with employees or customers. I tell new clients to start out slow. Publish quarterly, then, as you gain momentum, move to a bi-monthly or monthly schedule. And make sure the material you publish is of interest to your audience!

Wakefern Food Corp

The Fresh Bake division of Wakefern Food Corp. in New Jersey was a client for more than 20 years. This bi-monthly newsletter went to managers of bakery departments in the cooperative's locally-owned supermarkets. It offered advice on sales ...

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