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Summary of Qualifications

Creative, highly skilled communications professional with experience in public relations, marketing and employee communications with a heavy emphasis on writing.

Education and Training

University of Minnesota. B.A. in Journalism, advertising emphasis. Post-graduate courses in magazine writing. Marketing research courses at University of St. Thomas.Languages: French

Skills

Editing: Substantive and copy editing of novels, memoirs and textbooks

Writing: Editorial copy, advertising copy, collateral materials, employee benefits brochures/manuals, annual reports, web copy.

Desktop publishing. Simple ad layouts, newsletters.

Public relations. Develop story “hooks” for clients. Place stories in media whenever possible.

Photography

Trade show, special events management

Proficient in Word, Outlook and Excel. Familiar with Quark, InDesign, and Photoshop.

Website management using a content management system.

Selected Accomplishments

  • Author of four published books, contributed chapters to two more.
  • Established the Southern Minnesota territory for Travelhost magazine
  • Established a first-ever, ongoing corporate public relations campaign for one of Minnesota's largest private employers.
  • Established an effective employee communications program that included a quarterly newsletter, weekly e-mail newsletter and easy-to-understand benefits materials.
  • Planned and coordinated several successful special events.
  • Developed annual marketing plans and budgets--and stayed within budget.

Awards

  • Midwest Direct Marketing Association award for direct mail campaign.
  • Public Relations Society of America for corporate video.
  • National Agri-Marketing Association for print advertising.
  • International Association of Business Communicators for feature article.
  • St. Paul United Way for corporate campaign.

Employment History

1984-Present: Freelance Writer and Editor. Producing feature articles, web copy, newsletters, radio commercials, press releases, brochures and various other communications from my home-based office. Book editing and proofreading.

Various on-site writing, editing and proofreading assignments on an as-needed basis, arranged through the Creative Group, Celarity and Digital People. Assignments include:

DecoPac, Web copywriting

Select Comfort, proofreading, copy editing

Patterson Companies, editing catalog copy

Thomson Reuters, copy editing, writing Findlaw websites, editing and proofreading catalog copy

Futura Marketing, various half-day assignments, proofreading

Carlson Companies creative group, various one-day and half-day assignments, proofreading Web and printed copy

March-April 2015: Full-time contract copywriter at DecoPac, 3500 Thurston St., Anoka. Writing optimized web copy for DecoPac.com, a website where retail bakeries can purchase baking and cake decorating supplies. Position involved researching uses of various products, checking facts and details and writing copy for approximately 8,000 products. 6-week assignment.

October 2013-January 2014: Full-time contract copy editor at Thomson Reuters, 610 Opperman Drive, Eagan. Edited vendor copy for Findlaw websites checking for adherence to AP Stylebook, Findlaw specifications and clarity of communication. Wrote original copy for legal websites, meeting specifications for SEO targets and page lengths. Project funding expired.

9/2008-10/2012: Part-time writer, editor, marketing specialist, Larson Systems Inc., 10073 Baltimore St. N.E., Blaine, MN 55449 Hired to write user manuals for spring-testing machines, put my big-company marketing experience to work in ads, videos, press releases, web copy and other marketing materials. Implemented a successful ad campaign to race car owners for a spring tester—the ad averaged six responses per week after its initial debut in the January 2009 issue of Engine Builder magazine. Larson Systems also owns Stone Mountain Pet Lodge. A radio campaign that offered web-downloadable coupons increased pet lodging reservations the first week the commercials aired. A PR pitch to Twin Cities Business magazine resulted in a June 2009 article on Dave Larson and his two businesses. Larson Systems began manufacturing kennel products in late 2009; ads placed in Pet Services Journal, online news releases and a website devoted to the product line succeeded in generating inquiries and sales. Organized trade show appearances.

2002-2005: Associate Publisher, Southern Minnesota TRAVELHOST Magazine. As owner of the magazine, I did it all--determined editorial content, wrote copy, edited articles submitted by others, took photos, sold advertising, prepared files for magazine production staff. I established the distribution network and worked closely with a delivery company to ensure prompt delivery of each edition. Southern Minnesota TRAVELHOST was distributed in 9,100 hotel rooms in 40 cities across the southern third of the state. Sold the magazine in 2006.

Temporary writer/editor at U.S. Bank Piper Jaffray 801 Nicollet Mall, Minneapolis, MN 55402. Wrote newsletters, web copy.

Summer Outreach Worker, State of Minnesota, Midway WorkForce Center, 2455 University Ave. W., St. Paul, MN 55114. Temporary position, involved cold-calling small to medium-sized employers, setting appointments and sharing information with them regarding the Work Opportunity Tax Credit and Minnesota's Job Bank.

Account Supervisor, Miller Meester Public Relations, 17 N. Washington Avenue, Minneapolis, MN 55402. Planned special events and coordinated media interviews. Wrote new product releases and feature stories for publication in trade magazines. Initiated yearly planning for product publicity, placed several stories in trade publications and arranged several radio and television interviews. Agency closed.

8.5 years: Senior Account Executive/Public Relations Specialist, Liberty Diversified International, 5600 N. Hwy. 169, New Hope, MN 55428 Developed annual marketing plans and budgets for three of the company's seven divisions. Performed public relations functions for all divisions, including announcements of acquisitions, new construction, and new products, as well as longer articles for trade publications. Worked with outside agency to plan and develop PR media “hooks.” Planned and coordinated special events, and various trade show appearances. Communicated LDI's mission to various constituencies, including employees, management and customers via quarterly employee newsletter. As lead person in the Marketing/Communications department, I acted as coach to other employees. Interviewed job applicants, wrote job descriptions, provided input on performance reviews and held weekly departmental meetings to keep projects on track and monitor work flow. I made annual print purchases totaling approximately $500,000.

3 years: Copywriter/account executive, Hilleman House Advertising, 7808 Creekridge Circle, Bloomington, MN 55439. Wrote ad copy, collateral materials, brochures, business-to-business advertising, news releases and slide show scripts. Arranged press conferences and produced a monthly public service radio program. Agency out of business.

8.5 years: Harvest States Cooperatives, 1667 N.Snelling Avenue, St. Paul, MN 55164.Hired as editor of employee newsletter. Wrote benefits brochures, slide shows, policy manuals, interviewed job applicants. In the corporate communications department, wrote and edited a weekly newsletter, press releases, arranged press conferences, contributed feature articles to shareholder magazine. Assisted in planning and budgeting for public relations campaign and corporate identity program.

Community Involvement

Member: Professional Editors Network, Midwest Independent Publishers Association, Northeast Community Band; Webmaster, Northeast United Methodist Church.

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