Catalog copy can be challenging. Saying a lot in a little bit of space is an art in itself. Sometimes I have only a 2" x 1" area to tell your product's story. That's where the copywriting tricks come in. A set of three bowls become "nested" bowls. An office chair becomes an "executive" chair. Many direct-to-consumer companies still rely on print catalogs to get their products in front of buyers. They splash their web address across the pages to drive customers to their website, where their online catalog helps them buy.

Catalog copy easily translates into web product copy. In cyberspace, you have a little more room to explain, entice and encourage to buy.

Hire an Experienced Catalog Copywriter

When you need a succinct writer of catalog copy, contact Cynthia Sowden at 612-781-3731 or email.

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