Ads

Advertising--print, three-dimensional, catalogs--works. It's effective if it's targeted to the right audience. But, unless you're selling tomato sauce on a 3/$1 special on Sunday only, you can't expect instant sales. Ads create awareness. They get your potential customer to look at your product. Repeated often enough, ads do bring in inquiries and customers. You just have to give 'em time.

I like to write ads because they give me a chance to play with the words. Paired with some great graphics, a clever twist of a headline can have real stopping power. That's what advertising is all about. Getting people to stop what they're doing and take a look at what you have to offer.

3-Dimensional Mailings

Remember the fun and mystery of getting a package in the mail? Your customers enjoy it, too! A three-dimensional mailing immediately grabs their attention. When you have a new ...

Print

Every year, someone predicts the end of print advertising, the death of newspapers. And every year, hundreds of new magazines are born and new newspapers hit the stands. Print ...

Catalogs

Catalog copy can be challenging. Saying a lot in a little bit of space is an art in itself. Sometimes I have only a 2" x 1" area to tell your product's story. That's where the ...